LRW Group Companies Shine in 2019 Innovation Rankings
Consulting and insights firm LRW was named the most innovative insights company in North America, and the fourth most innovative insights company in the world, according to the latest rankings published today in the 2019 GreenBook Research Industry Trends (GRIT) Report. The report also named LRW the most innovative global strategic consultancy, while sister company Kelton Global placed eighth among global strategic consultancies, and 30th among all global insights companies.
Both LRW’s top ranking in North America and its fourth overall global ranking represent jumps over last year’s rankings, and reflect the company’s significant investments in building and scaling innovative solutions for clients. LRW’s top ranking as a global strategic consultancy comes in the first year that the insights industry gurus at GreenBook have ranked the category. Kelton’s strong performance, meanwhile, marks the first year that the company has appeared in the GRIT rankings.
“Technology has changed so much of this industry, but what hasn’t changed is the importance of building and understanding human connections,” said Dave Sackman, Chairman and CEO of LRW Group, which oversees LRW, Kelton, and a number of other analytics, insights, and marketing services firms. “Our success ties directly back to our ability to strike the right balance between technological innovation and human understanding, and this balance will continue to drive us on our path to become the world’s foremost collection of analytics-powered marketing services companies.”
The rankings, compiled annually by GreenBook Directory, reflect how insights clients and agencies apply innovation across their businesses. GreenBook based the 2019 rankings on survey responses from more than 6,600 research and analytics professionals across the globe.
In his analysis of the rankings, GreenBook Executive Editor and Producer Leonard Murphy specifically cited LRW as a “force to be reckoned with” and praised the company for leveraging its “ever-increasing size (both organic and through acquisitions) and reach to become a very serious competitor.”
LRW’s diverse set of capabilities underscores its reputation for innovation in the research and consultancy space. Its Digital Analytics practice, for example, integrates big data streams in order to help clients build and understand audiences. Its Pragmatic Brain Science Institute® explores the nonconscious elements and fundamental needs that drive consumer decision making. And its Marketing and Data Science team applies big data analytics and machine learning to discover insights that were virtually impossible a decade ago. Similarly, Kelton Global applies its research and analytics capabilities toward helping businesses achieve their own innovative potential.
Learn more about LRW, Kelton, and the rest of LRW Group’s collection of innovative marketing services companies on the LRW Group agencies page.