Strativity Group Names Elizabeth Real New President
Real brings strong innovation and consulting leadership experience as firm enters next phase of growth NEW YORK, NY (February 13, 2020) — Renowned customer experience and transformation firm Strativity Group announced Elizabeth Real as its new President. Real will guide company strategy and operations as the organization enters its next stage of growth in the booming customer and employee experience consulting market. Real will also focus on expanding Strativity’s reach across the broad portfolio of clients within LRW Group, which acquired Strativity in early 2018.
“We are thrilled to bring Elizabeth into the LRW family to lead Strativity,” said LRW Group Chairman & CEO Dave Sackman. “Her deep experience in customer-centered innovation and her track record in driving growth will be great additions to Strativity, LRW Group, and our collective clients.”
Addition of Austin-based agency to LRW Group’s Action Division puts exclamation point on year of unprecedented growth LOS ANGELES, Calif. and AUSTIN, Tex. (November 7, 2019) — LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, today announced the acquisition of T3, a digital marketing agency that builds the world’s most useful brands and the experiences that power them. The Austin-based company and its 200-plus employees joins LRW Group immediately, and will operate under the company’s Action Division, which helps businesses apply insights toward essential brand and marketing activations.
“In a highly competitive world of digital marketing and customer experience, T3 truly stands out for its relentless focus on innovation and for its proven success to help brands reach their full potential,” said Tom Bernthal, president of LRW Group’s Action Division. “T3’s sustained growth and achievement over the last three decades is a testament to its ability to adapt and thrive through the breakneck pace of change in the digital space. We see the same resilience in them that we see in our group’s DNA, which makes them a natural fit for our company’s culture and goals.”
LRW Group Expands Marketing Services Capabilities with Acquisition of Salt
Acclaimed Branding Agency Offers New Opportunities for LRW Group Clients to Put Insights into Action
October 8, 2019 – LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, today announced the acquisition of Salt Branding, a Bay Area consultancy that helps businesses build and expand their brands. Salt joins LRW Group effective immediately, and will operate under the company’s Action Division.
Salt brings to LRW Group nearly two decades of experience helping businesses make their brands essential to modern consumers. The agency works with both established and emerging brands to create, extend and redefine their brand strategy, positioning and purpose and gain relevance in a crowded marketplace through smart and effective creative solutions. Its client roster includes a powerhouse of brand names such as Coca-Cola, Delta Airlines, Disney, Google, and Microsoft.
LRW Group Acquires Strategy-First Communications Firm Karma Agency
Acquisition of branding and public relations firm strengthens Group’s activation capabilities
October 1, 2019 – LRW Group, an analytics-powered marketing services company and a portfolio company of Tailwind Capital, today announced the acquisition of Karma Agency, a strategic communications firm that specializes in brand management, marketing and public relations. The transaction represents LRW Group’s fifth acquisition within the last two years, supporting its long-term business strategy to deliver wholly integrated marketing solutions to clients worldwide. Karma Agency will operate under LRW Group’s Action Division.
Transforming Data and Research Into ‘Actionable’ Business Strategies
The LRW Group convened beauty industry executives to also discuss consumer persona cohorts and how to market to them.
Aug 19, 2019 – The LRW Group recently convened executives and business leaders from Sephora, Mary Kay and Violet Grey to “where the industry is today, where it is going and how brands can turn solid research and data into actionable business strategy,” the company said. The marketing services firm facilitated topics that included “why brands should take the long view and stop chasing trends, the anthropology of online beauty conversations, and an examination of the DNA of online beauty consumers and their ultimate path to purchase,” a spokeswoman said.
LRW Group Companies Shine in 2019 Innovation Rankings
Consulting and insights firm LRW was named the most innovative insights company in North America, and the fourth most innovative insights company in the world, according to the latest rankings published today in the 2019 GreenBook Research Industry Trends (GRIT) Report. The report also named LRW the most innovative global strategic consultancy, while sister company Kelton Global placed eighth among global strategic consultancies, and 30th among all global insights companies.
LRW Group Adds Greenberg Strategy to Growing Network of Marketing Services Companies
LRW Group, a global collaboration of analytics-powered marketing services companies and a portfolio company of Tailwind Capital, today announced the acquisition of Greenberg Strategy, a Bay Area consultancy that specializes in custom research and strategy. Greenberg joins LRW Group effective immediately under the name LRWGreenberg. The new addition will augment LRW Group’s breadth of services for businesses in Silicon Valley and beyond.
Strativity Now One of the Top CX Consulting Firms In The World
Forrester Research just ranked Strativity as one of the top CX consulting firms in the world! The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019 is the first in-depth analysis of the CX consulting space, and it highlights Strativity as a Strong Performer and the best-performing boutique among the “nine providers that matter most”.
Latest Move Highlights LRW’s Commitment to Build out Marketing Services Capabilities through Exceptional Storytelling and Visual Communication
May 22, 2019 – LRW Group today announced the acquisition of Killer Infographics, an award-winning visual communication agency. Killer designs visual content strategies across a diverse array of media to help its clients speak visually to the audiences who matter most.
UCLA to expand data science use in social sciences with a boost from analytics consultancy LRW
New partnership will connect students with paid internships in data science
MAY 6, 2019 – Under the leadership of Dean Darnell Hunt, faculty in the Division of Social Sciences in the UCLA College are focused on building a big data infrastructure that will prepare students for data science degrees and careers.
LRW Adds Kelton Global to its Group of Companies to Accelerate Innovation and Growth
LOS ANGELES (PRWEB) APRIL 18, 2018 – LRW announced today it has completed the acquisition of Kelton Global, an award-winning insights and strategy firm. This is LRW’s fifth in a planned series of acquisitions in support of its long term vision of building a leading consultative data analytics firm to help clients solve complex business and marketing challenges.
LRW Expands into Consulting with Acquisition of Strativity Group
LOS ANGELES (PRWEB) FEBRUARY 5, 2018 – LRW, a leading global analytics and insights consultancy, announced today that it has completed the purchase of Strativity Group, an award-winning, global customer experience and culture design firm. This is LRW’s fourth in a planned series of acquisitions in support of its long-term vision of creating a collaboration of companies that leverage sophisticated data analytics and deep human understanding to deliver business impact for clients.
LRW Increases Digital Capabilities with Acquisition of MotiveQuest
LOS ANGELES SEPTEMBER 06, 2016 – LRW (Lieberman Research Worldwide), a leading market research and global analytics consultancy, announced today that it has completed the purchase of MotiveQuest, an award-winning, technology-enabled, social media insights company. As an industry innovator, MotiveQuest has been at the forefront of extracting market research insights from social big data.
LRW Strengthens Position in Communities with Acquisition of Tonic Insight
LOS ANGELES MAY 21, 2016 – LRW (Lieberman Research Worldwide) announced today that it has completed the purchase of Tonic, a leader in online insight communities with offices in London and NYC. The company, which will be now be named LRWTonic, has been using digital technologies to help deliver their research consulting services to clients since 2008.