Transforming Data and Research Into ‘Actionable’ Business Strategies
The LRW Group convened beauty industry executives to also discuss consumer persona cohorts and how to market to them.
Aug 19, 2019 – The LRW Group recently convened executives and business leaders from Sephora, Mary Kay and Violet Grey to “where the industry is today, where it is going and how brands can turn solid research and data into actionable business strategy,” the company said. The marketing services firm facilitated topics that included “why brands should take the long view and stop chasing trends, the anthropology of online beauty conversations, and an examination of the DNA of online beauty consumers and their ultimate path to purchase,” a spokeswoman said.
Among the presenters were Tatev Papikyan, marketing and data science manager at LRW, and Jean Zelt, vice president of account management at LRW MotiveQuest. Zelt’s presentation explored why skin-care and makeup products are “a deeply personal pursuit” where the end goal is not transactional, “but rather the feeling of transformation that starts in the discovery phase, when consumers know what they want to buy and even before the buy or try the product,” Zelt noted.
LRW Group Companies Shine in 2019 Innovation Rankings
Consulting and insights firm LRW was named the most innovative insights company in North America, and the fourth most innovative insights company in the world, according to the latest rankings published today in the 2019 GreenBook Research Industry Trends (GRIT) Report. The report also named LRW the most innovative global strategic consultancy, while sister company Kelton Global placed eighth among global strategic consultancies, and 30th among all global insights companies.
LRW Group Adds Greenberg Strategy to Growing Network of Marketing Services Companies
LRW Group, a global collaboration of analytics-powered marketing services companies and a portfolio company of Tailwind Capital, today announced the acquisition of Greenberg Strategy, a Bay Area consultancy that specializes in custom research and strategy. Greenberg joins LRW Group effective immediately under the name LRWGreenberg. The new addition will augment LRW Group’s breadth of services for businesses in Silicon Valley and beyond.
Strativity Now One of the Top CX Consulting Firms In The World
Forrester Research just ranked Strativity as one of the top CX consulting firms in the world! The Forrester Wave™: CX Consulting Practices: Experience Strategy And Business Transformation, Q2 2019 is the first in-depth analysis of the CX consulting space, and it highlights Strativity as a Strong Performer and the best-performing boutique among the “nine providers that matter most”.
Latest Move Highlights LRW’s Commitment to Build out Marketing Services Capabilities through Exceptional Storytelling and Visual Communication
May 22, 2019 – LRW Group today announced the acquisition of Killer Infographics, an award-winning visual communication agency. Killer designs visual content strategies across a diverse array of media to help its clients speak visually to the audiences who matter most.
UCLA to expand data science use in social sciences with a boost from analytics consultancy LRW
New partnership will connect students with paid internships in data science
MAY 6, 2019 – Under the leadership of Dean Darnell Hunt, faculty in the Division of Social Sciences in the UCLA College are focused on building a big data infrastructure that will prepare students for data science degrees and careers.
LRW Adds Kelton Global to its Group of Companies to Accelerate Innovation and Growth
LOS ANGELES (PRWEB) APRIL 18, 2018 – LRW announced today it has completed the acquisition of Kelton Global, an award-winning insights and strategy firm. This is LRW’s fifth in a planned series of acquisitions in support of its long term vision of building a leading consultative data analytics firm to help clients solve complex business and marketing challenges.
LRW Expands into Consulting with Acquisition of Strativity Group
LOS ANGELES (PRWEB) FEBRUARY 5, 2018 – LRW, a leading global analytics and insights consultancy, announced today that it has completed the purchase of Strativity Group, an award-winning, global customer experience and culture design firm. This is LRW’s fourth in a planned series of acquisitions in support of its long-term vision of creating a collaboration of companies that leverage sophisticated data analytics and deep human understanding to deliver business impact for clients.
LRW Increases Digital Capabilities with Acquisition of MotiveQuest
LOS ANGELES SEPTEMBER 06, 2016 – LRW (Lieberman Research Worldwide), a leading market research and global analytics consultancy, announced today that it has completed the purchase of MotiveQuest, an award-winning, technology-enabled, social media insights company. As an industry innovator, MotiveQuest has been at the forefront of extracting market research insights from social big data.
LRW Strengthens Position in Communities with Acquisition of Tonic Insight
LOS ANGELES MAY 21, 2016 – LRW (Lieberman Research Worldwide) announced today that it has completed the purchase of Tonic, a leader in online insight communities with offices in London and NYC. The company, which will be now be named LRWTonic, has been using digital technologies to help deliver their research consulting services to clients since 2008.