Strativity Group Names Elizabeth Real New President
Real brings strong innovation and consulting leadership experience as firm enters next phase of growth
NEW YORK, NY (February 13, 2020) — Renowned customer experience and transformation firm Strativity Group announced Elizabeth Real as its new President. Real will guide company strategy and operations as the organization enters its next stage of growth in the booming customer and employee experience consulting market. Real will also focus on expanding Strativity’s reach across the broad portfolio of clients within LRW Group, which acquired Strativity in early 2018.
“We are thrilled to bring Elizabeth into the LRW family to lead Strativity,” said LRW Group Chairman & CEO Dave Sackman. “Her deep experience in customer-centered innovation and her track record in driving growth will be great additions to Strativity, LRW Group, and our collective clients.”
Real joins Strativity from the adjacent world of innovation consulting and cultural transformation, where she served in various leadership capacities in both the US and Europe over the last 15 years.
“Customer experience is the frontline where too many good ideas fail because the focus has been too much on product and not enough on human beings. Strativity has an amazing track record and a strong client base focused on leading-edge customer experience, and we have an incredible ecosystem of solutions at our disposal from across LRW Group. I believe we can have even more impact in the world,” said Real.
As Real joins Strativity, founder Lior Arussy will remain an advisor to the business.
Strativity is a customer experience, employee experience, and organizational transformation consultancy that drives rapid and lasting change for organizations around the globe. Founded in 2003, Strativity helps companies unlock the exceptional potential of empowered employees in order to enhance the customer experience. Strativity has had the privilege of partnering with hundreds of leading brands, including Mercedes-Benz, BMW, Volvo, MasterCard, Royal Caribbean Cruise Line, Walmart, New York Times, FedEx, Honeywell, and Johnson & Johnson. Strativity is an LRW Group company.